![]() “It made me feel like I was so sad, but I was also like, so happy, because it truly made me appreciate this part of my life so much more,” he said of the album. “Never cried listening to something.” His video has been viewed more than 340,000 times. “Literally the definition of pain,” he wrote in the caption. 17, Owen posted a TikTok about how the album had reduced him to tears. “I want him to be OK, and I just wanted to know, like, what was going on,” he said in a phone interview. ![]() He was drawn to “Everywhere at the End of Time” because his grandfather was recently diagnosed with dementia. To date, more than 720 TikTok users have used the same audio clip in videos.Īmong them is Owen Amble, 16, from Spokane, Wash. 2 and encouraged followers “looking to hear/read something sad” to listen to the full album on YouTube. Kirby’s conceptual album struck a chord with the TikTok user who posted a snippet of the album on Aug. The project attempts to simulate a fading memory, exploring how musical appreciation is, according to published research on the topic, among the last abilities dementia patients hold onto. The first is a haunting loop of ballroom music the final stage is barely audible beneath a blanket of static. The album - released in six stages between 20 and lauded by tastemakers - slowly decays in sound quality with each iteration. Hundreds of users have posted videos about listening to “Everywhere at the End of Time,” a harrowing six-and-a-half-hour ambient composition by the Caretaker, an alias of the British experimental musician Leyland James Kirby. I don't know if that makes me a meme socialist or a meme leftist, but I think that is the best thing," Michael says.įor some there might be one thing better.As leaves change and temperatures plummet, some TikTok teens have left behind carefree summer content for autumnal meditations on memory and mortality. "Our main focus is always and from the beginning has been to make sure that people, the people in viral moments, benefit from the viral moment. In this case, the beauty that civilization created was a collaboration between The Gregory Brothers the host of Recess Therapy, Julian Shapiro-Barnum and of course, Tariq, who will be getting his own equal split of royalty revenues. And I think you would understand and maybe cry it at the beauty that civilization has created while you were gone." "Somebody brings you to a laptop and shows you this one video. You can be having your first day in society," Michael says. You can have left society for four years or decades. "It's going to spread farther and wider and kind of have more of a cultural impact because people are engaging with it in their own way," Cirisano says.Īnd it's exactly this kind of reach that the Gregory Brothers makes their work accessible to so many. But there were not enough, muffin songs, corn songs, songs about riding your bike and being impaled by javelins because you were playing Happy Wheels." "There are a lot of love songs in the world, and nothing against love songs," Michael Gregory says. And when people listen to our songs, they can finally hear a song about corn, or they can listen to people in waiting." "When you turn on Z100 or another pop radio station, 99.9% of the songs are about love. He also thinks that random, sometimes absurd subject matter piques people's interest in ways other music can't. And I think that is what has given our videos staying power," Andrew Gregory said. They're about highlighting other people's interviews, original words. "I think our videos are really about finding amazing moments on the Internet and celebrating them and amplifying them. How have the Gregory brothers been able to strike viral success over and over again? They think it's a perfect mix of many factors, including the right kind of original content. A cursory glance through their YouTube channel history shows an expansive, decade-plus catalogue of songs made from non-songs.
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